Search engine optimization (SEO) is division of your public relations (PR), not just some geeky extra to your website.
When I’m discussing SEO with a fresh client, understanding their wider PR campaign is important to my planning. So why do so many firms see SEO as various website add-on, rather than a developing, often original enhancement of their PR work?
Yet it’s essential that PR works strongly with an SEO team to make confident both budgets are working as hard as they probably can and complementing each others’ work.
Online reputation management
Planning future campaigns
Working with fresh quality content
Building strong back links
Final conclusion
Ultimately, PR and SEO have the equal goal in mind – positive brand exposure to applicable potential customers.
When I’m discussing SEO with a fresh client, understanding their wider PR campaign is important to my planning. So why do so many firms see SEO as various website add-on, rather than a developing, often original enhancement of their PR work?
Yet it’s essential that PR works strongly with an SEO team to make confident both budgets are working as hard as they probably can and complementing each others’ work.
Online reputation management
Planning future campaigns
Working with fresh quality content
Building strong back links
Final conclusion
Ultimately, PR and SEO have the equal goal in mind – positive brand exposure to applicable potential customers.
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