If you are the one who thinks that search engines may always guide you to genuine results or sites, it's time you make a rethinking now.
Going by the newest findings of the Web sense Security Labs, cyber criminals have been pushing malicious content during search engine optimization (SEO). The Internet platform has become a favorite tool for cyber criminals as the number of Internet users are increasing and also the reputation of the search engines.
The technique is also known as SEO poisoning. Under this technique malware authors use search engine optimization techniques to mix scoundrel search results with legitimate ones. When a user clicks on the links of rouge sites, they are encouraged to reveal their credentials or are showing to a number threat like a sypware or virus attack.
Lately, cyber criminals are not just using names of celebrities such as Aishwarya Rai or Katrina Kaif, the names rated most dangerous on Internet. The criminals are also creation free use of key words like 'Google Wave' and 'Microsoft Essentials' among many others.
Recently, Websense Security Labs ThreatSeeker Network detected two incidents of SEO poisoning and given for 'Google Wave' and 'how to download Microsoft's Security Essentials tool'.
Elaborating on the SEO poisoning, the Symantec director says that today, when a user enters a search on any major engine, two kinds of results appear. The first is a basic list of links that the engine thinks is related to the search. The second is sponsored results that appear on the sidebar and may be relevant to the user. While initially, attackers poisoned the direct results, today they have also twisted to exploiting the sponsored search.
Going by the newest findings of the Web sense Security Labs, cyber criminals have been pushing malicious content during search engine optimization (SEO). The Internet platform has become a favorite tool for cyber criminals as the number of Internet users are increasing and also the reputation of the search engines.
The technique is also known as SEO poisoning. Under this technique malware authors use search engine optimization techniques to mix scoundrel search results with legitimate ones. When a user clicks on the links of rouge sites, they are encouraged to reveal their credentials or are showing to a number threat like a sypware or virus attack.
Lately, cyber criminals are not just using names of celebrities such as Aishwarya Rai or Katrina Kaif, the names rated most dangerous on Internet. The criminals are also creation free use of key words like 'Google Wave' and 'Microsoft Essentials' among many others.
Recently, Websense Security Labs ThreatSeeker Network detected two incidents of SEO poisoning and given for 'Google Wave' and 'how to download Microsoft's Security Essentials tool'.
Elaborating on the SEO poisoning, the Symantec director says that today, when a user enters a search on any major engine, two kinds of results appear. The first is a basic list of links that the engine thinks is related to the search. The second is sponsored results that appear on the sidebar and may be relevant to the user. While initially, attackers poisoned the direct results, today they have also twisted to exploiting the sponsored search.
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