As new businesses decide that investing in a Twitter account is a good way to go about promotion them, one thing that seems to be getting lost in this marketing foray is how they will measure achievement of the campaign.
A Twitter account, just like any marketing campaign, requires a set of goals that you hope to or think you should achieve through marketing in your arena. Are you looking to reduce customer service calls? Looking to make your brand awareness or “thought leadership”? If you need to learn from what you’re doing, and find ways to become more successful on twitter you’ll require having a definite set of KPI’s.
1. Post count – the number of times you have tweeted in a given time frame
2. Replies – the number of times another user tweet has started with @username in a given time frame
3. Retweets – The number of times you’re tweets have been “retweeted” in a particular time frame
4. Mentions – the number of times your username was incorporated in a tweet (but wasn’t considered a reply)
5. Friends & Followers
But you should also look beyond these more common KPI’s and also consider the extra specific KPI’s such as the below:
1. Which tweets have received the mainly attention? What can you learn from those tweets? Were they related to a contest or a particular subject? You can use a service like Tweet Effect to determine which tweets reason you to gain or lose followers.
2. Are Twitter person’s mentioning your business name without using your Twitter account? Are they aware that you even exist on Twitter?
3. Use a service like Twist to appear for trends of product names and keywords
4. Overall emotion in replies to your Twitter account
5. What day and time of day were your tweets most successful (with regards to replies, retweets and URL clicks)?
Monday, February 22, 2010
Latest Most Important Twitter Tips
Wednesday, February 10, 2010
Hackers 'using Search Engine Optimization and social networks' to infect computers
Cybercriminals are using (SEO) search engine optimization techniques to infect as many internet users as possible, it has been claimed.
According to Panda Security, a cloud-based security safety solutions company, hackers are exploiting search engines and user-generated type of content (UGC) with the aim of infecting a big number of computers as quickly as possible.
Javier Merchan of Panda Security said that the use of SEO and UGC harass did not necessarily mean that cybercriminals were receiving more sophisticated.
"Social networks and SEO attacks are just fresh platforms for cybercriminals. They are using old and new techniques to contaminate as many people as possible..
He added that there was a need for superior awareness of the Trojans and fake anti-virus programs stretch by UGC and SEO attacks.
"There is not sufficient awareness of such programs, neither in the business field nor the consumers. This is something safety vendors have to improve. We have to educate people to get better their security.
Wednesday, February 03, 2010
The future of SEO search: 5 ways to prepare
Search engine optimization used to mean garnering hundreds of quality back links into a website and then hoping that search engines would rank your website favorably. Prior to that, search engines only read text through robotic software applications called crawlers or bots, so optimizing was all concerning the text.
2. Understand what's in the blend
Your content must now be segmented and thought of as individual assets that can (and should) be optimized separately. In the past, getting someone to your website from a search engine meant healthy, lively content. Rarely did we think of ancillary content as a means of appearing in search results.
3. Know who's blending what
Google is blending everything from news, images, and shopping to maps, weather, stocks, and travel. Google stands alone in including "blogs," "books," and "groups" information in its blended results.
4. Get personal with results
As search results become more modified and relevant to the unique searcher, competition will boost for paid search market share. Searchers are either unaware or could care less about providing information to search engines about how they search.
5. Optimize everything
Now is the time to use every aspect of what you know about your accessible and potential audience. You must apply that knowledge to your search strategy. You can't optimize the whole thing out of the chute, so focus on the top-blended search categories initially.
Tuesday, February 02, 2010
Now! Search engine optimization through Art Images Also
The goal of SEO is to have your website show up as tall as possible in the search results. It involves editing website content, keywords, popular images and HTML. They optimize your site by using methods such articles sniping, keyword stuffing and black hat or spamdexing. They do keyword research and find out what words people are typing in search engine. Google, Yahoo and Bing search engines all gather and release keyword data in aggregate.
If you want to increase traffic of the website, ‘pay per click’ (PPC) advertising may be a simple option, but SEO is better good option over your PPC strategies.
Website traffic is important for more leads, more sales and more profit. Search engine optimization helps improving traffic of the website and increase ranking in search engines.