1. Rethink your thinking
Search engine optimization used to mean garnering hundreds of quality back links into a website and then hoping that search engines would rank your website favorably. Prior to that, search engines only read text through robotic software applications called crawlers or bots, so optimizing was all concerning the text.
2. Understand what's in the blend
Your content must now be segmented and thought of as individual assets that can (and should) be optimized separately. In the past, getting someone to your website from a search engine meant healthy, lively content. Rarely did we think of ancillary content as a means of appearing in search results.
3. Know who's blending what
Google is blending everything from news, images, and shopping to maps, weather, stocks, and travel. Google stands alone in including "blogs," "books," and "groups" information in its blended results.
4. Get personal with results
As search results become more modified and relevant to the unique searcher, competition will boost for paid search market share. Searchers are either unaware or could care less about providing information to search engines about how they search.
5. Optimize everything
Now is the time to use every aspect of what you know about your accessible and potential audience. You must apply that knowledge to your search strategy. You can't optimize the whole thing out of the chute, so focus on the top-blended search categories initially.
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it's really good news
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