Latest Most Important Twitter Tips

As new businesses decide that investing in a Twitter account is a good way to go about promotion them, one thing that seems to be getting lost in this marketing foray is how they will measure achievement of the campaign.

A Twitter account, just like any marketing campaign, requires a set of goals that you hope to or think you should achieve through marketing in your arena. Are you looking to reduce customer service calls? Looking to make your brand awareness or “thought leadership”? If you need to learn from what you’re doing, and find ways to become more successful on twitter you’ll require having a definite set of KPI’s.

1. Post count – the number of times you have tweeted in a given time frame

2. Replies – the number of times another user tweet has started with @username in a given time frame

3. Retweets – The number of times you’re tweets have been “retweeted” in a particular time frame

4. Mentions – the number of times your username was incorporated in a tweet (but wasn’t considered a reply)

5. Friends & Followers

But you should also look beyond these more common KPI’s and also consider the extra specific KPI’s such as the below:

1. Which tweets have received the mainly attention? What can you learn from those tweets? Were they related to a contest or a particular subject? You can use a service like Tweet Effect to determine which tweets reason you to gain or lose followers.

2. Are Twitter person’s mentioning your business name without using your Twitter account? Are they aware that you even exist on Twitter?

3. Use a service like Twist to appear for trends of product names and keywords

4. Overall emotion in replies to your Twitter account

5. What day and time of day were your tweets most successful (with regards to replies, retweets and URL clicks)?